当“沉默股东”开始用手投票，ESG在重塑什么｜ESG助力中企出海

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文明让城市生活更美好 泉州倡导科学文明健康生活理念

作为海丝起点城市、中国首个东亚文化之都，文明早已融入泉州文化肌理，构成这座城市的灵魂。特别是过去的20年，创建全国文明城市的实践，更是让科学、文明、健康的生活理念，深植泉州市民心中。

不论是垃圾分类新尝试，还是科学分餐新风尚，抑或心理健康新理念、志愿服务新举措，泉州人都在努力地用自身实践来践行时代新风，弘扬良好社会风气，并用这种生活的新方式，为泉州创建全国文明城市加油助力。

推广“公勺公筷” 守护舌尖安全 

——热心志愿者自掏腰包发放公筷

“公勺公筷，从你我做起”“文明用餐，使用公筷”……细心的市民不难发现，有关公勺公筷的公益广告和温馨标语随处可见，也成了文明用餐的新风尚。

为大力倡导使用公勺公筷，提倡聚餐分餐制，呼吁减少使用一次性餐具，泉州各地加大“文明餐桌”宣传力度，动员更多餐饮经营户和广大市民参与其中。晋江的庄远南便是热心推广“公勺公筷”的志愿者之一。

看到晋江市新时代文明实践中心派发公筷受到群众欢迎，庄远南不仅动员一批志愿者赶来协助，在超市、农贸市场和小区门口向大娘大婶宣传家庭分餐，还自掏腰包8000多元定制3万双30厘米长的公筷，进入小区发给住户家庭。庄远南说，“大娘大婶是家庭‘掌勺人’，倡导分餐首先就要帮她们养成习惯”。

一段时间来，他和公益团队的志愿者们，奔走在晋江市区大街小巷，向社区居民、餐饮单位人员分发“公勺公筷”使用海报、宣传册子，并分发了定制的“公筷”。除了走进餐厅、社区进行公益宣传外，庄远南和团队志愿者们还约定，无论是外出吃饭还是家庭就餐，都要准备一套公勺公筷，通过身体力行的做法影响身边的人，然后通过他们再将这种做法传递给更多人。

有回收驿站 有大件寄存点

——伍堡居民乐为各类生活垃圾找“家”

垃圾分类对生活垃圾减量化、资源化的作用显而易见，对环境保护意义更是重大。我市自2017年开展生活垃圾分类工作以来，这一低碳环保理念已深入人心，各地实践渐入佳境。

在鲤城区临江街道伍堡社区，居民早把垃圾分类当成生活的一部分，除将常规垃圾正确丢入垃圾桶外，还乐此不疲地为不同类别的垃圾寻找最合适的归属。

8月31日上午11时，伍堡社区堡西13幢楼的苏阿姨将平时攒下的纸皮箱拎到百米内的社区环保驿站回收。将纸皮过秤后，苏阿姨手里多了几块零钱。“资源回收站回收价多少，我们就给居民多少，我们不赚差价。”在驿站里值班的伍堡社区垃圾分类督导员林美丽告诉记者。

原来，为解决居民不愿直接将可回收物投入垃圾桶的问题，该社区在醒目地段搭起环保驿站，帮助做好回收工作。虽然纸皮等不值几个钱，但居民们感觉受到了尊重，从内心里接受了垃圾分类工作。对于光临环保驿站的每一位居民，轮流值班的垃圾分类督导员都会用心地宣传垃圾分类的重要性，调动广大居民参与的积极性。

对大件家具，伍堡社区则建起临江街道第一个大件家具寄存点。居民游老先生前几年想更换一套沙发，但旧沙发无处扔，就一直拖着。约200平方米的社区大件垃圾寄存点投用后，他顺利完成了更换沙发的心愿。如今，该社区的大件垃圾寄存点每周都需外运两三车，不仅解决了本社区群众的难题，也解决了整个临江街道群众大件家具的去处问题。

心理辅导进校园 爱心护航助成长

——今年以来已开展39场公益直播

青少年的心理健康关系国家未来。为了帮助师生调整心理状态，以积极的心态投入学习生活和教育教学，日前，一场主题为“中学生心理问题的识别与干预”专题讲座在泉州城东中学举行，为老师们进一步做好新学期学生心理疏导打下基础。

为了培养青少年乐观向上的健康心理，普及心理健康知识，我市先后成立了泉州市青少年心理咨询体验中心、12355青少年“心理港湾”体验中心等机构，为全市青少年及其家长提供“线上+线下”的体验式心理咨询。每年，团市委、市教育局等还联合开展心理健康教育公益讲座“进校园”活动、公益青少年团体心理素质拓展训练活动等，目前，“进校园”活动已累计走过超200所学校，受益青少年及家长超2万人。

“今年，我们已联合丰泽区教育局组织开展了6场‘中学教师心理健康教育工作’专题培训进学校公益巡讲活动。受疫情影响，我们在开展线下活动的同时，也积极推广网站、QQ及微信在线咨询等线上渠道，包括建立家长微信交流群、开通小鹅通线上分享平台，定期组织专业心理讲座分享。”泉州市校外未成年人心理健康教育指导中心相关负责人告诉记者，“截至目前，今年已联合市教育局开展39场线上公益直播，共计30多万名未成年人家长受益。”

用我的文明关心你的健康

——“爱心冰柜”两个月送出近13万瓶水

送出一瓶水，清凉一座城。在自身践行文明科学健康生活理念的同时，这个夏天，一群志愿者还用一瓶水，将文明生活的新风尚传播给更多的人。

行走在九一街、东街、新门街、温陵路、泉秀街、泉州商城广场等处，会看到街头矗立着一台台“爱心冰柜”，里面盛满了矿泉水等冷饮，不时有环卫工人、快递小哥、交警巡警、公交出租车司机等上前无偿取用，享受夏日清凉。

“爱心冰柜”行动由本社东南早报·东南公益（泉州市东南公益协会）2018年发起，今年是第三季，将从7月持续到国庆节，旨在给环卫工人等高温下仍坚守一线的户外劳动者送清凉，帮助他们防暑降温。

7月5日，在市委文明办、市委网信办的指导下，“文明创城 志愿同行——爱心冰柜送清凉”行动在泉州商城广场举行了启动仪式。此外，东南公益还在泉州中心城区一线劳动者较为集中的公共场所，设置了9台“爱心冰柜”，截至目前，这项活动已送出12.96万瓶矿泉水，向奋战在一线的劳动者送去丝丝清凉和暖暖关怀。

（记者郭雅莹 陈淑华 许雅玲 胡彦明 张金华）

最新！晋江世中运，Ta们来了！

日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员；同时，晋江2020世中运市场开发工作有序推进。再过188天，一场“简约、安全、精彩”的体育盛会将在晋江上演。

本期的《新晋江》，让我们通过世中运特许商品、世中运志愿者征集等，感受晋江浓浓的世中运氛围。

《新晋江》第62期

一起学英语 中英文对照

ISF Jinjiang 2020 Gymnasiade

launches licensing program

世中运市场开发工作有序推进

With the 18th ISF Gymnasiade (School Summer Games) – Jinjiang 2020 approaching, the licensing program has been seeing the Executive Committee’s efforts on marketing development. So far, the Committee has signed and is going to sign cooperation agreements with 15 sponsors, 9 authorized manufacturers included.

晋江2020年第18届世界中学生夏季运动会市场开发工作正在有序推进中，目前与世中运执委办完成签约和即将签约的赞助商共有15家，并有9家企业已经成为特许商品授权生产商。

According to the Committee, the 15 sponsors are from different industries such as clothing manufacturing, insurance, transport, logistics, English training, and foods, and with products in licensing categories, including apparel, tea, drinking water, and water purification equipment. Besides, among the 18 individual events, basketball, athletics, aerobics, and diving have met with their title sponsors.

据介绍，截至目前，已有包括服装、保险、机场、仓储运输、英语培训、净水设备、茶叶、饮用水、食品等行业和品类的15家赞助商与世中运执委办完成签约和即将签约。此外，18个单项赛事中，已有篮球、田径、健美操、跳水4个项目得到冠名。

The Committee, in collaboration with its franchising owner Jinjiang National Sports City Co. Ltd (aka Jinjiang Ticheng Company), will work to promote the design and production as well as the marketing of licensed products together with 9 authorized manufacturers, including major local food manufacturers such as Lilv Group, Fupaiyuan Co. Ltd, Labixiaoxin Co. Ltd, Quanlitang Co. Ltd, Lvcaoxiang Group, Haolishi Group, Aixiangqin Co. Ltd, Jiade Group and Haolinju Co. Ltd.

在特许生产商方面，已有包括力绿、福派园、蜡笔小新、泉利堂、绿草香、豪利时、爱乡亲、加得（万宝路）、好邻居（金帝）在内的9家企业，入选成为世中运特许商品授权生产商，他们将与拥有世中运特许商品经营权的晋江体城公司共同推动特许商品的开发、生产和推广工作。

“A great number of qualified enterprises have won out to participate in the development and production of licensed products. And by doing so, not just the Committee but also the qualified enterprises can benefit from the cooperation. While the enterprises are going to design and produce the high-quality licensed products for the Gymnasiade, the Committee will also build a platform for enterprises to showcase their products with featured elements to the public at home and abroad.” Chen Zihua, General Manager of Jinjiang Ticheng Company, further pointed out that licensed products of ISF Jinjiang 2020 Gymnasiade are major carriers to convey Chinese culture and the stories of Jinjiang to the participating countries. Therefore, the Gymnasiade-themed products will feature elements relating to Jinjiang and include some local characteristics such as the city landscape, traditional culture, and the city’s major industries.

“通过这次世中运特许商品的授权生产，我们甄选出一大批优质的企业共同参与特许商品的研发和生产。第一，这些企业将为世中运提供丰富多样的优质的特许商品；第二，我们也给企业搭建了一个向世界、向市民展示特色产品的平台。”晋江国家体育城市股份有限公司总经理陈紫华说，世中运特许商品是晋江展现城市魅力，向各参赛国家传递中国文化、讲述晋江故事的重要载体，因此，他们会在特许商品中，尽可能地加入包括地域景观、传统文化和产业经济等在内的晋江元素。

It is worth mentioning that Lilv Group, as one of the authorized manufacturers of ISF Gymnasiade licensed products, has launched its licensing collections of ISF Jinjiang 2020 Gymnasiade at the 104th China Food and Drinks Fair (CFDF).

值得一提的是，在第104届全国糖酒商品交易会上，作为世中运特许商品 授权生产商的力绿集团更是首发了晋江2020世中运特许商品。

“We’ve put the elements of ISF Jinjiang 2020 Gymnasiade into the design of the packing for licensed products like nori and rice cracker, and highlighted those elements while setting up the booth at the fair.” Wu Hongyan, CEO of Lilv Group, said that they hope to introduce their brand and ISF Jinjiang 2020 Gymnasiade to more people through their attendance at CFDF.

“此次首发的特许商品海苔和米饼，在外包装上我们融入了晋江2020世中运的相关设计元素，同时在展位的布置上也将相关元素进行突出。”力绿集团执行总裁吴鸿岩表示，他们希望通过全国糖酒商品交易会，让更多的人了解力绿，了解晋江2020世中运。

Another authorized manufacturer, Haolishi (Fujian) Food Technology Co., Ltd, also showcased the design elements of Jinjiang 2020 Gymnasiade at the fair, which will be followed by a release of their collection of licensed products.

同为世中运特许商品授权生产商的豪利时（福建）食品科技有限公司在展会上展现了晋江2020世中运的相关设计元素，后续还将发布系列产品。

With the Games approaching, the Executive Committee of ISF Jinjiang 2020 Gymnasiade is currently soliciting sponsors and authorized manufacturers of licensed products from all over the country. Meanwhile, they will open up for the investment agencies outside Jinjiang.

随着世中运脚步逐渐临近，晋江世中运执委办目前正面向全国火热征集赞助企业和特许商品授权生产商，同时，也将开放晋江区域外的招商代理。

71 volunteers recruited by ISF

Jinjiang 2020 Gymnasiade

71人成世中运社招志愿者

After strict and professional selection, the result of volunteer recruitment of the ISF Jinjiang 2020 Gymnasiade was released a few days ago. 71 excellent candidates were recruited and officially became the ISF Jinjiang 2020 Gymnasiade volunteers.

经过严格的专业选拔，日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员。

According to Wang Sisi, Director of the Publicity Department of CYL Jinjiang Municipal Committee, as recruiting student volunteers in 22 universities and schools, the Organizing Committee for the ISF Jinjiang 2020 Gymnasiade also announced social recruitment and targeted recruitment in all professionals within Jinjiang. More than 600 applicants were received, among which over 90 civilian and talented volunteers were shortlisted for the interview. The interview was to assess the candidates’ appearance and attire, personality, language skills, professional expertise, as well as capacity to cope with emergencies.

据晋江团市委宣传部部长王思思介绍，本届世中运在22所大中专院校招募赛会志愿者的同时，还发布社会招募公告，并面向晋江市各类人才定向开展世中运人才志愿者招募，接受报名600多人次，累计共筛选出社会志愿者及人才志愿者90多人入围面试。面试内容包括仪容仪表、个性特征、语言表达能力、应变能力、专业特长五项内容。

All the 71 recruits are natives of Quanzhou and Jinjiang. “All these volunteers can communicate in two or more languages. They will be mainly responsible for the work of reception and interpretation,” Wang said that compared with student volunteers, social volunteers are older and with more working experience and might be better prepared to deal with emergencies. “Besides, they are more flexible in time. Some positions may require shift work, which may be a challenge for student volunteers who should probably commute to and from school every day, while social volunteers have no such concern.”

此次入选名单的71名志愿者都是“咱厝人”，来自泉州、晋江各地。“社招志愿者基本都是有语言方面相关能力的志愿者，主要负责接待和翻译。”在王思思看来，和学生志愿者相比，社招志愿者年纪稍长，大部分有相关的工作经验，在应对一些突发状况时，可能更有经验。“另外，他们的时间相较于学生更灵活一些，目前学生志愿者都是考虑每日通勤往返学校，有些特殊岗位需要轮班的，这部分志愿者的时间比较好安排。”

In the next stage, CYL Jinjiang Municipal Committee will provide general training for those volunteers. Capital University of Physical Education and Sports has completed the recording of the online training course. The offline training will be carried out in different levels and categories by instructors, group leaders and experienced peers.

下一阶段，晋江团市委将对志愿者们进行通识培训。目前，首都体育学院已经完成通识培训线上课程录制，线下培训工作将依托带队老师、志愿者骨干、志愿者小组组长分级分类开展培训。

01

Lin Mingming, a novice mother:

To serve the ISF Jinjiang

2020 Gymnasiade wholeheartedly

宝妈林茗茗：全身心投入服务世中运

Lin Mingming from Chendai, Jinjiang is one of the 71 volunteers recruited by the ISF Jinjiang 2020 Gymnasiade.

在入选名单的71名社招志愿者中，来自晋江陈埭的林茗茗就是其中一位。

She is 28 years old and works as an administration staff. As a graduate of English major with the certification of Test for English Major Band 8, she is excellent at writing and speaking in English. Besides, years of working experience make her rigorous, conscientious, and responsible, with all the qualities required to become a volunteer. Lin has actively volunteered, both as a student and in her job, in various service activities such as nursing the elderly, the campaign of bringing culture to the countryside, and cleaning up the city.

今年28周岁的她，是一位行政机关工作人员，毕业于英语专业，通过英语专业八级测试，具备优秀的书面和口语交流能力。同时，多年的工作经历练就了她严谨、认真、负责的素养，这些都是担任志愿者所需要的。在校期间和工作以来，林茗茗积极参与各项志愿服务活动，如敬老服务、“三下乡”文化宣传服务、环卫保洁服务等。

Early in 2018, Lin had participated in a one-week closed training program for foreign affairs staff organized by the Executive Committee for ISF Jinjiang 2020 Gymnasiade. She had mastered sports terminology and learned how to communicate in English in scenarios like shopping, dining, and using medical care. She also taught herself knowledge on team reception, etiquette in cross-cultural communication, and foreign affairs protocols.

早在2018年，林茗茗就参加了世中运执委办举办的为期一周的全市外语外事封闭式培训班，学习了体育英语专业名词、购物餐饮、医疗保健等英语会话。同时，她还自学了参赛队伍接待和国际交往礼仪、外事接待礼宾等志愿服务知识。

Being a mother of a one-year-old baby, Lin’s often challenged with work-life balance. When being asked how to balance her family life and the work as a full-time volunteer serving at the games for at least eight days, she said that she's got all supports from work and family, which leaves her no worry, and allows her to work wholeheartedly in everything she does.

林茗茗是一位新手宝妈，宝宝才一岁多。当被问及世中运志愿者至少需要8天脱产投入服务，如何协调家庭和工作的关系时，林茗茗说，工作单位和家人都十分支持自己的决定，为她免去了后顾之忧，能够全身心投入其中。

“This is my first time to participate in such a large-scale sports event. I will study hard and take professional training to learn how to manage a heavy workload. Hopefully, I can not only improve myself through this event but present the image of our local volunteers to the participants from all over the world,” said the novice mother.

“这是我第一次参加大型体育赛事志愿者服务，我会认真学习，接受专业的志愿培训，以适应服务强度。希望通过这次志愿服务经历，在锻炼自己的同时，也向来自全世界的参赛选手展示志愿者的形象和风采。”林茗茗说。

02

Huang Yanqi, a college-bound senior:

To be a devoted volunteer

准大学生黄彦祺：用心当好志愿者

Among the shortlisted volunteers, there is a college-bound student named Huang Yanqi. Different from those working candidates, he is now a senior student of Quanzhou No.5 Middle School.

在入选名单中，除了上班族，还有一名准大学生，他就是来自泉州五中的黄彦祺。

Living downtown in Quanzhou, Yanqi is studying at the International Department of Quanzhou No.5 Middle School. He has been pre-admitted by one of the renowned universities due to his outstanding academic performance. He is proficient in English with a remarkable TOFEL score of 110. As a top student in his class, Yanqi is the designated interpreter for his foreign teachers at every teacher-parent meeting. He’s been playing football since primary school, and is an excellent player in the school football team.

黄彦祺家住泉州市区，是泉州五中国际部的高三学生，成绩优异的他已经被知名大学预录取。作为学霸，黄彦祺的英语水平出色，托福考试达到110分。每当外教开家长会时，他都会担任翻译的角色。黄彦祺还是个足球达人，从小学就开始踢球，是校足球队的一员。

At a young age, Yanqi has rich experience in volunteer service. He’s served as a volunteer at the train station to help the travelers during the Spring Festival and served tea for free on West Street during summer vacation. He’s volunteered to be an usher in Jinjiang Municipal Hospital, donated his allowance to one of the Hope Schools, and visited the students he once helped. “It was out of curiosity and the idea of enriching my experience that I began volunteering. But later in practice, there were so many unforgettable and heart-warming moments that have taught me the true value of volunteer work,” he said.

春运期间到动车站为旅客提供服务；暑假到西街奉茶；在晋江市医院担任引导员；为希望小学捐款，前往当地和学生互动……年纪轻轻的黄彦祺，拥有丰富的志愿服务经历。“一开始参加志愿者活动是抱着好奇、增加阅历的想法，后来在实践过程中，收获了很多难忘、暖心的瞬间，真切地感受到了志愿工作的价值。”黄彦祺说。

Yanqi also said with a smile that he has a particular affinity with ISF Jinjiang 2020 Gymnasiade. He once took part in the Gymnasiade Image Ambassador Selection and was shortlisted in the final competition. He is still impressed by those wonderful and precious experiences. “Ke Xipeng, the winner of the competition, is my senior schoolmate. I’d like to devote myself to the Jinjiang 2020 Gymnasiade like her, no matter in what way and in which position,” he said.

黄彦祺笑着说，其实他和世中运颇有缘分。原来，他此前参加了世中运形象大使选拔赛，并一路闯进福建赛区决赛，留下了珍贵回忆。“世中运申办形象大使柯熙芃是我的学姐，我也想像她一样，为世中运做点力所能及的事情，不论通过什么形式，在哪一个岗位上。”

To Yanqi, the most important thing for being a volunteer is to be devoted, responsible, and professional. And now he is ready for it!

在黄彦祺看来，担任志愿者最重要的是用心出发，责任心和专业能力缺一不可。而他，已经准备好了！